Lure asks the big questions—like, why bother? Just see the recurring 'I would prefer not to' that resonates more than a late-night philosophy session.

With a talent for the absurd, Lure’s memes hit harder than a philosophical debate at a nihilist convention.

From critiques of current events to highlighting injustices, it’s like Lure is the modern-day Socrates, minus the hemlock—just don’t expect him to get too involved.