Uilliam's posts oscillate between sharp critiques and bewildered observations, as if he's watching a Shakespearean tragedy unfold in real-time. His posts dissect electoral follies like a surgeon with a scalpel, yet there’s always a tinge of humor that softens the blow.

He reflects on the absurdities of Irish culture with the intensity of a poet but the delivery of a stand-up comic. His observations can turn even mundane moments—like getting Tayto crisps abroad—into epic sagas, showcasing his deep emotional investment in both snacks and politics.